This is an updated complete guide and hacks on the Google adsense approval trick for websites in 2021 without using any shortcuts.
For this account approval process, people are charging around $100 (Rs. 10,000) for each website in the market. Approving an Adsense account was a business for many people in the past only until 2021 when things changed. Google updated their AdSense approval process and 90% of sites are being rejected for clear reasons.
Let’s be honest, there’re hundreds, even thousands of YouTube videos about how to approve an Adsense account and any of those tricks will barely work these days. In my opinion, Google is telling their employees to keep an eye on such YouTube videos to discover how people are trying to trick them. So, the next day, Google will again revise their Adsense process and there’s nothing wrong with it.
This article is not a shortcut guide where you will use some “Artificial Intelligence” powered tool to generate content and apply for Adsense. It does not work that way and any AI content generator tool will let your application be disapproved. If you haven’t noticed, then such tools will select a YouTube video in the English language and extract content from their subtitles. Then, they will stuff or rearrange the sentences using synonyms and alternate spellings.
The so-called plagiarism checking tools might not detect it, but Google is smart enough to recognise what they’ve done. So, this article is not about how you can use an AI tool to approve AdSense. But you’ll rather discover the tricks about building a brand site that will not only get approval from Google Adsense but also make you decent money online.
Google Adsense Approval Trick 2021
Google Adsense takes at least 48 hours to up to 2 weeks to months to respond to your application depending upon the type of site. Before we get into the actual process that I personally use for many sites, let’s learn some terminologies that surround Google Adsense.
- Advertiser: The business owner who pays money to Google to promote their brand through ads. Those ads appear on our site for which we get paid.
- Publisher: The creator who publishes content and displays ads on their websites.
- CPC – Cost Per Click: Bidding & auction takes place between different advertisers inside AdWords. The advertiser who pays the highest bid can place an ad on a particular page of their choice. It determines the CPC rates.
- CPM – Cost Per Mile: It is an estimation of how much money you will earn per 1000 views by calculating the number of page views, ads clicks, CPC, and other factors.
- RPM – Cost Per Mile: An estimation of possible revenue generation per thousand impressions.
- Impressions: The total amount of advertisements loaded on a page.
Similarly, these are the two branches of Google for marketing.
- Google Adsense: A brilliant, legit, and most trusted blog monetization platform and network. We earn money on autopilot every day when someone clicks on ads displayed through Adsense.
- Google Ads (AdWords): A platform for business promotion. Advertisers pay a fixed amount to promote their brand through banner, text, and link advertisements. Those ads are displayed on our site or youtube videos through AdSense.
With that in mind, let’s discover the process for how to approve Adsense account in 2021.
1. Niche Research
A niche is the main topic that will surround the content of your website. Niche-specific sites are found to get more success than brand sites that take a lot of time to build. There are two types of niches:
Informational niches are mainly suitable for AdSense sites as they cover lengthy knowledge-rich content that people engage with and read. Commercial niches are mainly for other e-commerce and affiliate reviews sites. Bear in mind that Adsense does not approve applications coming from sites that promote affiliate links.
There are many ways to find an informational micro-niche such as Google Trends where you will find topics that are gaining more popularity over time. From those topics, you can dig down and discover unique content ideas using your creativity before starting the website.
Now, once you get a topic, it is essential to understand whether it is profitable or not. There’s no point in approving AdSense on a site that won’t make satisfactory income. Therefore, always check its monthly search volume, the graph of Google Trends, and SEO competition. Also, check the intention of the topic about why people are searching for it. For example, in some cases, people are looking for a brand or a website name that is very popular and you don’t want to work on that.
On the other hand, there’re some types of niches that you must avoid as listed below.
- Pirated software, movies, and app downloads.
- Guns, drugs, and mafia supply.
- Black Market / illegal buying and selling.
- Abusive experience
- Endangered or threatened species
- Dangerous or derogatory content
- Copyrighted, Pirated, or Brands copy.
- Violence, Harassment, racism, bully, or content that spreads fake rumours or fear.
- Adult or Content in abusive language.
- Selling illegal products, drugs, software, courses, movies, etc.
- Copied content.
Keeping these things in mind, you can easily find a topic that Adsense will easily approve. Once you are happy with a niche and believe it has the potential, move on to the next step.
2. Website Setup
While setting up the website, we perform research on the domain name. The web address that you are going to own must not have a past history. The reason is that it is almost impossible to find the reputation of any expired domain which could be blacklisted or deindexed by the search engines for obvious reasons.
Therefore, we select a fresh domain name that has never been registered by anyone before. We can discover the past history of a domain by analyzing it through the Internet Archive and checking out its whois information. This is coming directly from my 7+ years of experience in blogging and SEO.
Once the domain is ready, it is time to select a CMS (Content Management System) platform that gives you the power to build a website. Obviously, you will need to purchase web hosting, which you can buy from any reliable and affordable company, I’m not promoting anything here.
Again, there’s been an online debate over the years about which platform to choose and most people are right on their own terms. But when it comes to me, I like to work on WordPress due to the following reasons.
- It gives full control over our site, with no restrictions.
- There is no risk of the website being deleted without our acknowledgement.
- Sites load faster.
- Best SEO experience.
- Thousands of Mobile-friendly and responsive designs are available.
- Customization plugins without having to learn to code.
WordPress is a lot easier to work with than any other platform. Don’t think that I am being biased here because I have even tried CMS like Blogspot and Squarespace. I found that there’s nothing like WordPress as it gives me control over everything, I can do whatever I want with my site using WordPress.
With that said, it is your duty to set up a website now and then continue to the next step.
3. Site Security
Securing your website with an encrypted connection is an essential part of the adsense approval trick. It is not only recommended by Google itself but also acts as one of the major Google ranking factors. You must also apply SSL certificates to encrypt data for safe transfer. When SSL is enabled, a website’s URL changes from HTTP to HTTPS. Some browsers also show green colour in the address bar and display a lock pad on it.
SSL is a must-have feature for any modern website. Even the antivirus software, firewall, and applications installed on a device that provides internet security will block access to the sites that don’t use a connection over ‘HTTPS protocol. There if you don’t want to be blacklisted by security applications, not just for Adsense approval, better install an SSL certificate on your site now.
In addition to that, you can apply Cloudflare’s DDOS protection system that also solves various mixed content issues regarding your SSL certificate. If you want to go to the next level of site security, hide the login page from public access, limit the login attempts, and apply the WordFence firewall, a free plugin found inside WordPress.
Keep in mind that despite all these attempts, no site in the world is 100% secure from targeted attacks. An experienced developer or a tech nerd who does it just for fun without any specific reasons can work and find vulnerabilities. Therefore, don’t give them a chance by installing outdated themes, and plugins or the ones downloaded from untrusted sources.
When newbies don’t have the money to spend on designs and plugins, they use pirated nulled sites to download the files. There is a history of thousands of websites being hacked due to the use of such files. The uploader can easily put viruses or spoofed codes inside the source code of such items that could give them a backdoor to hack your website.
The worst part is that you cannot even sue them due to the fact that you don’t even purchase the license for the item. Therefore, only use the themes or plugins found in the official WordPress repository or an original company with a good worldwide reputation.
Once your site is secure, move to the next step of the Adsense approval trick which is its design and speed.
4. Design and Speed
When you purchase a premium theme or use a free template, make sure that it loads properly on every device and is 100% mobile-friendly as per Mobile-Friendly Test. Google highly recommends using a responsive design so that the website elements are loaded correctly on every device.
Next, Google rejects most applications stating that they don’t follow the webmaster’s guidelines. Therefore, websites that load extremely slow and don’t pass the Core Web Vitals test could be on the radar of getting rejected by Adsense.
Now, page speed optimization is a huge topic and requires good knowledge and understanding of things to fix the problems. Experienced freelancers are charging hundreds of dollars on Fiverr and Upwork to fix page loading issues. But the key factors that affect the loading time of your site are:
- Excessive use of animations, preloaders, and heavy unoptimized multimedia graphics.
- Heavy theme and plugins source codes.
- HTML size of page.
- Slow web hosting or server.
- Use of pop-ups that shift the layout.
- Google Fonts and external files.
These are the metrics that you can discover through Google Page Speed Insights or GTMetrix. I use caching plugins such as WP Rocket or Asset Cleanup Pro to fix most of these problems. Similarly, I optimize the images and reduce their file sizes every time before uploading so that they don’t affect the load time at a high rate.
For WordPress, my personal favourite fastest loading mobile-friendly themes are:
- Genesis (Framework)
- Magazine Pro (Child Theme)
- Generatepress premium
- Metro Pro
- Academy pro
- Frontier by Ronangelo
Therefore, it has become an essential part for every website owner to take care of the design and loading speed to receive Adsense approval.
5. Layout and Structure
Let’s learn about the next Adsense approval trick, which is the layout and structure of the website. Most of the sites also get rejected because they can’t figure out the proper layout and arrange sidebar items.
People mix categories with pages in the menus that you should avoid doing. Now, this is not something coming directly from Google but this is my experience. Try to keep the structure of the site as clean as possible.
In WordPress, there’s something known as the primary navigation menu where you should include the most important pages on your site. On the sidebar, there must be a search box for helping users find what they want.
If you want to showcase categories and tags, there’s a footer area for it but the sidebar is also accepted. Keep these things in mind and never mix categories with pages in the navigation menus. Let them stay separated, clear, and away from each other, don’t confuse the audience.
6. Pages Creation
Until now, we’ve found our topic, we did site setup, secured it, and optimized it for speed. We have also made sure that the site is mobile friendly and fixed its problems in the navigation and layout. What’s next is the most difficult part, which is content creation.
Now, before we start creating any sorts of niche related posts, you must add a few additional pages that are listed below.
- DMCA Policies and Removal Requests (this page help to protect your content against copyright infringements)
- Cookies Policy (It is a must-have page if you are targetting audiences living in the European Union nations)
- Terms & Conditions
- XML Sitemap
- HTML Sitemap
- Contact Us
- About Us
After building the above nine necessary pages, put their links in the footer area, most probably the footer widgets for WordPress users. When it comes to the Homepage, it really does not matter whether you keep it a static page or display the latest posts. Any type of Homepage will not affect the AdSense approval process.
Let’s talk about the Contact Us page. Besides adding a contact form, be sure to mention your real identity because Adsense checks that to verify you at some point. You can remove that later when you are approved. If you wish that search engines don’t collect your personal information, you can set the meta robots tags of the contact page to “noindex”. It won’t make a difference to the process either. Just make sure that other necessary pages are indexed.
7. Keyword Research
Next, before starting to write the content, do keyword research using tools such as Ahrefs, Keywords Everywhere, Moz, SEMRush, Google Keyword Planner, or any other of your preferences. This step helps to find the blog post topics that surround your niche. Once keyword research is complete. In other words, keyword research is simply the planning of content and topic ideas that you will publish later.
With that said, it’s time to publish blog posts.
8. Title & URL
Again, let’s start with the title & permalink. We must make the blog posts titles SEO friendly. Most SEO experts suggest that there must be a focus keyword present in the title. In addition to that, make the title no longer greater than 60 characters because that’s the total number of characters Google displays in their search results. Anything longer than 60 characters will be hidden by using ellipses (…). You can use the free online word counter tool to determine the total number of characters used in the title and make it flexible.
In addition to that, if there’s space left, I like to add numbers such as the year or some data from the content and brackets just to catch the attention of the readers. People like to read what’s written in them and attract them to click on your page. Also, if there’s still space for some extra characters, add powerful words that play emotionally with the minds of the audience.
When it comes to permalink or simply the URL of the page, it’s a good idea to add keywords to it. However, it is just for SEO purposes and it won’t affect the process either. If the link is too long, try to eliminate a few words to make it shorter.
9. Images & Multimedia
First of all, before starting to write, there must be a high-quality image present on the blog post which is created by yourself. AI image recognition technologies and image EXIF data can reveal the download source of the picture. Therefore, try to create your own original graphics using tools such as Canva or Photoshop that are at least 640*360px wide.
Before uploading the image, make sure to rename it properly by describing the picture. Moreover, you can compress it to reduce file size and make it faster for loading. After uploading, insert an appropriate alt tag. Again, you can convert the images into next-gen ‘WEBP’ format using plugins such as “EWWW Image Optimizer” inside the WordPress dashboard. It only works for images that are less than 100KB in file size.
Also, when it comes to videos, only embed the clips on your website that you produce yourself and are licensed to it. Never ever publish YouTube clips in any blog that are not made by you. If you do so, Adsense will reject your application stating that the site is meant for embedding videos from other creators.
10. Content Creation
Finally, here comes the most important part of content creation. Most people get the issues of “low-value content” when they apply for AdSense and I’m gonna tell you how to fix it now.
Now, people consider that low-value content is created just due to plagiarism. You can try using tools such as Copyscape or Quetext to find and eliminate copied content from your site. What most users do is, pass the tests from these tools, rearrange or rewrite the sentences and apply again.
They will still end up crying when Google rejects their application. And there’s one obvious reason for it that I’m about to tell you.
“Low-Value Content” is not just about plagiarism and passing the Copyscape tools. It is about originality and sharing real experiences with one’s own opinions about the topic, more like creating a resource page.
Let’s say, you have a mobile, smartphone, reviews related site. Now, Google knows where the content present on your site is coming from. You have written the specifications of the mobile, its features, pros, cons, and price. It’s just the same thing present on every other site. Such information won’t provide any value to the users or whatsoever. It won’t help anybody.
If the writer has actually tested the smartphone, he’d have more to say about it than just the things present on every other reviews site. The content will help users and let them decide whether they want to purchase the phone or not with details facts and unboxing of the phone. Now, that’s value-added content because it is sharing the actual experience coming directly from a real product user.
Let me give you another example, most of these days, everybody is going after android applications. Google knows how the content is reproduced. The person will go to Google Play Store and check the description of the app page from which he will reproduce the content. Similarly, he will check the average star ratings and paste them on the site.
Will that help anybody? No. Think like this, why would people visit your website when they can find everything on the original source? Exactly. Google thinks the same way because when it comes to AdSense approval, they manually go through each and every website to analyze the content.
An average person can tell where the content is stolen from. So, that’s an obvious reason for disapproval of the Adsense account. If the site owner really wanted to provide a value, he’d install the application himself on his phone, use it, and explain what he found there from start to end without being biased. And, that applies to every other niche topic.
That’s just one part of it. The other necessary element is the fluency of language, whether it is English or every other AdSense supported language. Adsense team will analyse the grammar, vocabulary, and fluency in the content. So, instead of throwing money on some AI writer tool, better invest your money in a talented writer which is worth it.
Last but not least on the content part, people always ask me about the number of blog posts that you should have in order to get your application approved. I always reply to them saying that there’s no such number announced by Google. But to play on the safe side, always publish at least 30 articles before applying.
11. SEO Audits
A site audit is making sure that there are no technical errors present and fixing issues to optimize for better performance. On-Page SEO audits plays a major role as a part of the AdSense approval trick. Before publishing a piece for content, always check the following points:
- Divide the content into headings and subheadings using header tags.
- Add the main keyword in h1 and h2 tags
- Include at least three paragraphs of introduction.
- Try to add the focus keyword at the beginning of the first paragraph.
- Must contain a table of contents, breadcrumbs are not necessary or just optional.
- Check for plagiarism, grammar, and spelling mistakes
- Add both internal and external links to valuable resources.
- There must be a conclusion at the end.
Similarly, on the technical side, some other audits that you need to perform are:
- Submit sitemap to search console & Get Indexed on SERP
- Setup Google Analytics
- Presence of SSL Certificate
- Mobile-Friendly template
- Connect to social media accounts
- Site redirects to preferred with or without www version
- XML and HTML sitemap
- robots.txt file
- Presence of appropriate meta description and titles as described.
- Elimination of 404 pages.
- Proper redirection of 301 and canonical pages.
Installing Google Analytics on your website is necessary. GA shows the performance, traffic, and user statistics of your blog in real-time. For example, pages that the visitors are watching right now, bounce rate, landing pages, and related information.
Also, I use tools such as Ahrefs, SEO PowerSuite, and Screaming Frog SEO Spider to detect and fix errors on my multiple websites.
If you have completed all the above tricks, you are just one step away from getting AdSense approved. One last step is to read Google AdSense Guidelines and make sure that you are not violating any policies. As long as you’re confident that you are not violating any of the rules, you are ready to sign up for AdSense & get approved.
Normally, it takes up to 48 hours to review your site and tell you the good news if you’ve performed the above steps properly. You can use this exact google adsense approval trick for WordPress and Blogspot as well.
In the end, I want to say, now that I have explained everything you need to know about adsense approval process, it is your time to make a lot of money from it. But before leaving this page, tell me in the comments box below, have you learned anything new here? How confident are you about approving your account after reading this? Did this article help you? Or, maybe just want to a “Hi!”. Leave a comment below. See you there.
Hello there. My name is Mahesh Panth and I am the author of various blogs and e-commerce/affiliate websites online. My aim is to become one of the best SEO expert in Nepal by providing the top quality search engine optimization services that get results. Besides that, I am also a part-time YouTuber, fitness freak, trader, developer, engineer, and combat athlete in boxing, MMA & bodybuilding. I hope that you enjoy the content found on my website and find it helpful. Any criticisms and comments are heartily welcome. Once again, thank you for visiting my personal website.