7 Blogger SEO Tips and Tricks 2022 For Speedy Rankings (Blogspot)

This is an updated guide to the top 7 blogger SEO tips and tricks in 2022 for Blogspot to achieve speedy google rankings super fast. Honestly, SEO on Blogspot is very difficult as compared to WordPress sites but not anymore. Blogger sites might not be perfect in terms of SEO optimization, but with some little tweaks, we can rank them on the front page of Google.

Blogger seo tips and tricks for speedy rankings

When Blogger was introduced, it gave internet users a free platform to express their ideas and creativity. As time passed, Blogspot SEO started becoming more complicated with dozens of changes in the algorithm & pages rarely started to get ranked. Well, in this article, I will share ideas that will help pages made with Blogger CMS rank equally as compared to other sites.

Let’s start.

Top 10 Blogger SEO Tips and Tricks 2022

Search Engine Optimization is a long-term strategy to get constant organic traffic and visitors. All the money that a blogger hopes to earn comes through pageviews that are made possible by SEO.

1. Invest in Brand Authority

Blogspot is made for beginners and newbies who are just getting started. It is an excellent platform for learners to kickstart their blogging career, especially if you don’t have enough budget to build an expensive WordPress website. But the first mistake that newbies make is that they don’t work in improving the brand authority like any other professional site.

Therefore, don’t be a miser in buying a custom domain name and brand logo. I’ve found that Google gives more priority & authority to TLDs (Top-Level Domains) than a subdomain. A unique .com address of your website will also make the brand look better and turn your brand into authority.

Plus, don’t rely on the free designs and templates with no custom footer credits. There are many reasons for investing in a premium mobile-friendly theme. First of all, a unique design makes users more engaged that eventually reduces the bounce rate (the percentage of users leaving the site).

Google’s recent algorithm updates were all about measuring user experience (UX) and ranking mobile-friendly sites higher. A premium design gives your the capabilities of adding features and changing the layout according to your wish. In addition to this, maintain the following things:

  • Well organized Primary and Footer Menu
  • Relevant Pages like About, Contact, TOC+.
  • Search Function for navigation

2. Use Official Webmasters Tools

A sitemap is generally an XML file or webpage that lists all the links of the website that search engines can crawl and index. It can be discovered by placing /sitemap.xml next to your root domain in any browser. XML sitemaps inform the search engines about the new posts that you publish on your website automatically and instantly depending upon the crawl rate.

Therefore, you must verify your website and submit sitemaps to Google Search Console as well as all the webmaster’s tools of Bing and Yandex for extra traffic. After submitting the XML sitemap, you can manually scan the individual pages on your website using the URL Inspection tool and request them for indexing on Google’s database. Plus, we can also check the performance report and discover the errors through the “Coverage” tab.

3. Page Experience

John Mueller, a senior Webmasters Trend Analyst at Google, has stated multiple times in live sessions that they value websites with better ‘Page Experience’. These metrics include the following main terms:

  1. Core Web Vitals
  2. Mobile Usability
  3. HTTPS

Again, mobile usability comes with the theme which we have already mentioned above. The HTTPS feature comes with a Secure Socket Layer (SSL Certificate) which is available for free in Blogspot. This is a security measure as it prevents users visit a malicious site and protects the user data. Read this official guide from Google on how to enable the HTTPS connection on blogger.

Now comes the most important part, the Core Web Vitals which is directly related to page loading speed. You can check those metrics through Web.Dev and Page Speed Insights. It will provide you with results similar to the one shown below, which could be a higher or lower score.

core web vitals test

Remember that, a CWV score higher than 80+ in Performance is considered good. Now, these tips will help you improve the page speed at some level:

  • Always buy a theme that is already optimized for loading speed.
  • Use fewer javascript codes and custom CSS in headers.
  • Avoid pop-ups and flash objects by any means necessary.
  • Try to keep the page HTML size as low as possible.
  • Integrate Cloudflare caching system.
  • Always resize and compress images before uploading.
  • There are various online tools to convert jpg images into webp next-gen format.
  • Reduce the number of advertisements and disable auto ads for adsense users.
  • Lazy load the images if possible.

As long as you fix these minor issues, there will be a higher score on the Core Web Vitals test.

4. Basic Blogger Settings

Google is a complete Artificial-Intelligence powered search engine. It works with the help of automated bots and spiders that crawl our website and send information back to Google’s database. To make the crawling process easier, we can enable a few settings inside Blogger’s dashboard. Just click on the “Settings” option on the left sidebar and enable the following options.

  • Privacy – Visible to Search Engines
  • HTTPs Redirect
  • Meta tags – Enable Search Description.
  • Enable Custom Robots header tags

Once all these options are enabled, click on the search description under “Meta Tags”. Now, type a description for your homepage with the main focus keyword in it under 150 characters. The meta description is the snippet that will appear below your page title on Google.

Similarly, when you enable the “custom robots header tags”, click on “archives and search page tags” and set them to “noindex”. This will exclude all the archives and user search pages from SERP. Google bots won’t crawl them because we want them to crawl the main posts and pages only. This step is optional and you can skip it if you want to index those archives as well.

Likewise, some experts will also tell you to create a custom robots.txt file. It can be accessed by putting /robots.txt next to your root domain. Personally, I don’t like to play with it as it’s already optimized at its best by default when we create a new Blogspot site.

5. Title Optimization

Google ranks pages based on the 200 ranking factors and content is the first major factor. Starting off, we optimize the titles of blog posts first. Use our free online word counter tool to check the number of characters used in your page title. It should not exceed more than 60 letters as anything above that will be excluded in SERP.

Next, put the main keyword at the beginning of your title and open Google in a new tab. Put this parameter on the search box without double quotes and hit enter alltitle:”your+title+here”. This will display all the pages in the Google index that match the exact title as yours. Now, it is your goal to modify the words used in your headline and make it as unique as possible.

In addition to that, use numbers and brackets if there’s space left. Moreover, I like to add Power Words that make it look more appealing and interesting to increase the Click Through Rate.

6. Content Optimization

Making natural content is essential but it must be rich in “Keyword Prominency”. In the past, they used a term known as “Keyword Density” which is obsolete now. Google has already stated on multiple occasions that the concept on KW Density is retired.

In 2022, you need to focus on optimizing the pages with the most prominent keywords that are present in the following variations.

  • Page URL
  • Header Tags
  • First Paragraph
  • Last Paragraph
  • Image Alt Tags
  • Bold and italic letters
  • Meta Description

While you do this, one keyword is enough to let Google understand the content. But an article of very few words will create keyword stuffing, which is adding multiple keywords together. This is a negative SEO signal and it will harm your search presence. To fix this issue, at least target 2000 words per page so that there’s a variation of informational quality content added.

Don’t forget to add internal links as well as external links to quality resources. Do this only if it is helping the readers for real to avoid link spam. Understanding the concept of nofollow and dofollow link relationships in anchor tags will really help you understand how Google bots work.

7. Add Schema Markup

Structured data is responsible for displaying rich snippets like star ratings, food recipes, app reviews, hotel prices, etc. This may also result in displaying your thumbnail in search results.

Schema markups are of various types but we mainly use JSON-LD and Microdata formats in Blogspot. Please note that, while you add structured data, whether in body or header, make sure a part of it is also present in the content. It is a complex process to add structured data to your website manually, especially if you don’t have coding experience. Refer to this article if you want to learn more about Schema.

Final Words

Finally, these were the top 7 blogger seo tips and tricks that work in 2022 without any doubt. Besides, always scan your copy through tools such as Yoast Content Analyzer and Grammarly Premium to check for readability and grammatical errors. Most importantly, the frequency of regular posting will positively improve your SEO rankings. Google loves websites that remain up-to-date with the latest trends.

Also, if you can read the data of Google Analytics, it will help you understand the metrics such as Average Session Duration. It is another major ranking factor along with a minimum bounce rate. Apply techniques that make users enjoy your content, engage with it, and stay on your site for as long as they can.

Now, I have already written a lot about on-page SEO on my website that you can check after reading this. But before leaving, tell me if you learn anything new from this article in the comment box below. Happy Blogging!

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