When Blogger was introduced, it gave internet users a free platform to express their ideas, and creativity with the world. As time passed, Blogspot SEO started becoming more complicated with dozens of changes in the algorithm & pages rarely started to get ranked. Well, not anymore. Pages made with Blogger CMS are equally found ranking in search engines and today I will explain how.
This is an updated guide to the hottest Blogspot SEO tips that are still untapped and will ultimately work in 2021. To be honest, SEO on Blogspot is very difficult as compared to WordPress sites and we might need some coding knowledge. Blogger sites might not be perfect in terms of SEO optimization when we create them, but with some little tweaks, we can rank them on the front page of Google.
- Blogspot SEO Tips For Beginners 2021
- 1. Get a custom domain name
- 2. Buy a premium mobile-friendly theme
- 3. Optimize for page speed
- 4. Get a sitemap
- 5. Robots.txt & Custom Robots Header Tags
- 6. Webmasters Tools
- 7. Keyword Optimization
- 8. Optimize For Structured Data
- 9. Analyse Content
- 10. On-Page SEO Audit
- Blogspot SEO: What Not To Do?
- Final Verdict
Blogspot SEO Tips For Beginners 2021
Search Engine Optimization is a long-term strategy to get constant organic traffic and visitors. All the money that a blogger hopes to earn comes through pageviews that are made possible by SEO. So below is a Blogspot SEO tutorial that contains the 7 best tips to optimize your blog.
Blogspot is made for beginners and newbies who are just getting started. It is an excellent platform for learners to kickstart their blogging career, especially if you don’t have enough budget to build an expensive WordPress website.
Alright, let’s get right into how to do SEO for Blogspot.
1. Get a custom domain name
If you are using a sub-domain like ‘your site .blogspot .com’ then this is the first mistake you’re making. Don’t be a miser in buying a custom domain name. I’ve found that Google gives more priority & authority to TLDs (Top-Level Domains) than a subdomain. A unique .com address of your website will also make the brand look better.
2. Buy a premium mobile-friendly theme
There are many reasons for investing in a premium mobile-friendly theme. First of all, a unique design makes users more engaged that eventually reduces the bounce rate (the percentage of users leaving the site). Google’s recent algorithm updates were all about measuring user experience (UX) and de-ranking sites that don’t perform well. A premium design gives your the capabilities of adding features and changing the layout according to your wish. You can directly contact the developer to make changes to the themes.
In addition to this, maintain the following things:
- Well organized Primary and Footer Menu
- Relevant Pages like About, Contact, TOC+.
- Search Function
- Google Analytics installed
3. Optimize for page speed
If an organic visitor stays on your site for a long time, you will get improvements in rankings. If the person immediately presses the back button after landing on your website, rankings will drop. Users will stay on your site for a longer time, if you are solving their problem, or giving them what they want. This also depends upon the mobile-friendly design of your blog. Many sources say if any website takes longer than 2 seconds to load, average users will press the back button. So, always use a custom fastest loading theme that is compatible with all mobile devices.
4. Get a sitemap
A sitemap is generally an XML file or webpage that lists all the links of the website that search engines can crawl and index. It can be discovered by placing /sitemap.xml next to your root domain in any browser. For example, my XML sitemap is located at maheshpanth.com/sitemap_index.xml. This must be submitted to every search engine where you want to list your website to increase its visibility.
5. Robots.txt & Custom Robots Header Tags
There are some bots and spiders created by search engines to crawl our web pages. Such crawlers have to follow some rules before indexing blog posts. Our website can communicate with them using custom robots header tags.
Follow these steps to set up custom robots header tags in BlogSpot:
- Login to the blogger.com dashboard.
- Navigate to settings >> search preferences.
- Click on ‘Edit’ next to custom robots header tags.
- Then click on ‘Yes’ and make selections according to the following screenshot. In the end, save settings.
Note: Some experts will also tell you to create a custom robots.txt file that can be accessed by putting /robots.txt next to your root domain. I don’t like to play with it as it’s optimized at its best by default when we create a new Blogspot site.
6. Webmasters Tools
You must verify your website and submit sitemaps to all webmasters tools including Baidu, Bing, Google, and Yandex. Webmasters tools also help you to inspect URL and request for indexing in their database to appear in search results. Plus, they can also reveal the errors for indexation or manual penalties. Take advantage of every webmaster tool and improve your site’s rankings.
7. Keyword Optimization
As we already know that SEO revolves around keywords. Therefore, keyword optimization on posts plays a major role in SEO ranking. I normally put keywords in the following places:
- First Paragraph
- Middle of the content
- Last Paragraph
- Image Alt Tags
Remember, keyword prominence affects SEO ranking more than keyword density.
8. Optimize For Structured Data
Structured data is responsible for displaying rich snippets like star ratings, food recipes, app reviews, hotel prices, etc. This may also result in displaying your thumbnail and portion of the text above the character limit in search results. It is a complex process to add structured data to your website manually, especially if you don’t have coding experience. Therefore, you can use a tool known as Structured Data Markup Helper to add rich snippets easily.
9. Analyse Content
We can use tools like Screaming Frog SEO spider or SEO Powersuite to analyze the content and see the mistakes on our websites. They scan and crawl each and every page on our blog and show you the possible improvements required in order to rank. My favorite tools to analyze content are:
- Yoast Content Analysis Tool
- Hemingway Editor
- Grammarly Premium
- Screaming Frog
- SEO Powersuite
- Ahrefs Site Auditor
10. On-Page SEO Audit
On-page SEO means auditing and making changes in a blog post to make sure that it meets Google guidelines. Some of them are:
- Optimizing URL, title tags, images and CTR (click-through-rate)
- Adding LSI keywords
- Optimizing hreflang tags
- Content presentation
- Linking Structure
- bounce rate reduction & more
Blogspot SEO: What Not To Do?
Dear readers, now that you’ve officially entered the world of blogging, below are the things that you should never do or make an attempt. If you do them, it will negatively affect your search presence. So here is the list::
- Do not write random comments on other blogs thinking that it will build your links. Such links with wrong anchor text create spam resulting in low rankings.
- Never ‘noindex’ homepage. Do not play with other settings in method #4.
- Only share a link 10 times at a maximum in 24 hours in social media like Facebook, Twitter, etc. Some people randomly post links in groups hoping to achieve visitors. This has the risk of getting your website blocked.
- Keyword Stuffing will end your ranking dreams.
I have already written a lot about on-page SEO that you should check after reading this. If you know the above technical things, you can easily rank a blogger website. The most important things are the style of writing, bounce rate control, and user experience. In addition to what I’ve mentioned above, if you can analyze competitors thoroughly and produce better content, you have maximum chances of getting on top. Now tell me what is your favorite among these Blogspot SEO tips? Write it down below in the comments.